Triathlon Trust News

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Triathlon Trust relaunches with new focus

Triathlon Trust relaunches with new focus

The Triathlon Trust, British Triathlon’s charitable arm, has relaunched with an ambitious aim to reduce the barriers to participation in swim, bike, run and multisport events. Paralympian, Lauren Steadman will continue as the Trust’s ambassador.

The Triathlon Trust is relaunching with a new focus, dynamic new board members, and a refreshed remit to support more community-based programmes. Its aim is to support initiatives dedicated to reducing barriers to participation in physical activities and instilling essential life skills through swim, bike, run and multisports.

The new board comprises a group of passionate individuals who bring a wealth of experience and fresh perspectives to the Trust. Their expertise will be instrumental in guiding its strategic vision and enhancing its impact across the UK.

Gary Adey, Chair of the Triathlon Trust said: “I am really pleased to be leading a board who are deeply passionate about inclusion and participation in sport and physical activity and are looking for new, sustainable ways to fundraise and reduce the barriers to learning new skills and staying active.

“I’d like to take this opportunity to thank Andy Salmon, the previous Chief Executive of British Triathlon for his ongoing support and dedication to the Trust. We all wish him well in his new role at Swim England. We are looking forward to now working with the new CEO, Ruth Daniels, to achieve our fundraising targets and support British Triathlon in delivering its local programmes by providing funding to help reduce barriers to participation.”

Ruth Daniels added: “I can see the strong relationship the Triathlon Trust has with British Triathlon. I look forward to strengthening that relationship even further as we work together to increase opportunities for people to get active in communities across the country.”

Central to the Triathlon Trust’s mission in 2024 is the expansion of community-based programmes that aim to make swim, bike, run accessible to everyone. These programmes have a particular emphasis on underrepresented and disadvantaged communities. By fostering opportunities for swimming, biking, and running, we aim to not only promote physical health but also impart crucial life skills and build confidence among participants.

Laura Steadman, who has been a Trust Ambassador since 2019, said: “I am thrilled to continue my ambassador role with the Triathlon Trust and can’t wait to get stuck in supporting the Trust with fundraising, raising awareness about the importance of active lifestyles and breaking down barriers to participation. Triathlon has given me so much and I love that I get to share my passion and give back.”

Gary concludes: “As we embark on the next chapter of this exciting journey, we are gearing up for a successful fundraising year. We believe that with the support of our community, partners, and sponsors, we can make a significant difference in people’s lives. Our fundraising efforts will be crucial in sustaining and expanding our programmes, ensuring that more children, young people and families can experience the joy and benefits of swim, bike, run and triathlon.

“We invite everyone to join us in this endeavour, whether as participants, volunteers, fundraisers or donators. Together, we can create a healthier, more active, and inclusive society.”

The Trust has refreshed website: to engage and inspire individuals of all ages and abilities to get involved, whether by donating, fundraising on its behalf or becoming a partner. The site will serve as a hub for collecting much-needed funds to support the Trust’s ambitions and provide updates on programmes the Trust supports.

Information for editors: the new board:

Trustees and special advisors to the Triathlon Trust Board:

  • Gary Adey – Chair
  • Ruth Daniels – Trustee and CEO of British Triathlon Federation
  • Debbie Clarke, Trustee and Chair of Triathlon England
  • Catherine Roberts – Trustee and CEO of Triathlon Cymru/Wales
  • Steve Paige – Trustee and CEO of Triathlon Scotland
  • Patrick Craig – Trustee, Sport Development and Community Partnerships
  • Terri Lynam – Trustee, Marketing and Communications
  • Giorgio Cali – Trustee, Brand Partnerships and Fundraising
  • Stephen Rice – Trustee, Strategy and Governance
  • Brian Carlin – Advisor to the Board

About the Triathlon Trust

The Triathlon Trust is the official charity of the British Triathlon Federation, dedicated to providing opportunities for children and communities to lead healthier and more active lives through swim, bike, and run. Our programmes are designed to reduce barriers and motivate people of all ages and abilities, promoting physical well-being, teamwork, and personal development.

For further information, please contact Terri Lynam by email: