Terri is the Managing Director of In the Round Global, a sporting event consultancy. She brings a wealth of experience in brand building, marketing communications strategy, fan engagement, and inclusive spectator experience to her role with Triathlon Trust. A passionate advocate of inclusivity in sports, she is part the Women’s Sport Collective.
As an award-winning Marketing Communications Director with over 20 years of experience, Terri has worked on global sports events, including the London 2021 Olympics and Paralympics, three Commonwealth Games and two Rugby World Cups. She has led successful event marketing efforts for Speedway International and Rugby League World Cup, and consulted on projects for UEFA, Cricket World Cup and World Trampolining. She was appointed Creative and Spectator Experience Director for the 2022 World Gymnastics Championships.
Terri is an Australian living in Hampshire with her partner and three stepchildren. She loves the community atmosphere of live sports events, and enjoys swimming, walking, cycling, yoga, squash and netball.
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Terri Lynam
